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Dec 24, 2012
HFN

HFN and Mintz Levin to Host Morning Seminar: Leveraging PR & Social Media to Successfully Penetrate the U.S. Market

This morning briefing is designed to help Israeli technology companies understand and take advantage of public relations and social media to successfully penetrate the North American marketplace. Attendees will hear from public relations and social media experts, and from Israeli technology companies and venture capital investors on how their companies can influence measurable business results – including driving revenue and valuation growth, attracting new funding sources, and achieving successful exit events by properly leveraging the persuasive power of public relations and social media.

The briefing will also reveal some of the litigation opportunities and pitfalls when using social media in the American market. Examples include questions of legal ownership of your company’s social media accounts like Twitter and LinkedIn, discussed through examples of current case law pending before the U.S. courts. The briefing will also include a discussion about registration of databases and their uses.

THE PROGRAM
8:30 Registration and Light Breakfast

9:00
Welcoming Remarks
Herzog Fox & Neeman

9:05
Litigation Opportunities and Pitfalls in Social Media; Who Owns Your Social Media Accounts?
Benjamin Sigel, Attorney, Mintz Levin

9:25
Registration of Databases and Their Uses
Nurit Dagan, Partner, Herzog Fox & Neeman

9:45
How Companies Can Use Social Media with Their Target Audience in Israel/US and Engage with Consumers While Creating Positive Brand Awareness
Ayelet Noff, Founder and Co-CEO, Blonde 2.0

10:05
Panel – Leveraging Public Relations and Social Media to Successfully Penetrate the U.S. Market

Dudi Baum, CEO, Sckipio (Founder of Coppergate)
Dror Liwer, Co-Founder, Navitrio
Sharon Wagner, Founder and CEO, Cloudyn
Steve Schuster, CEO, Rainier Communications

Moderator: Benjamin Sigel, Attorney, Mintz Levin

11:05 Networking

The morning briefing will take place Monday, 24th December 2012 and will be held at Herzog Fox & Neeman's Conference Center, 4 Weizmann Street, Tel Aviv (first floor).

Admittance is free of charge; however we do ask that you register since seating is limited.

 

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